The InsightFull Playbook
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QUANTITATIVE INTERVENTIONS
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QUALITATIVE EXPLORATION | ||||
| Bespoke | Face-to-face & e-Qual | ||||
| o | Mini dips (up to 5 questions) | o | In-depths | ||
| o | Category reviews | o | Focus groups | ||
| o | Consumer Intelligence | o | Accompanied shops | ||
| o | Customer Journeys/CX | o | Intercept interviews | ||
| o | U&A | o | Ethnography | ||
| o | Path to Purchase | o | Video and vox pops | ||
| o | Mystery shopper | ||||
| Tracking | |||||
| o | Brand health | ||||
| o | Media engagement | CONSULTING SERVICES | |||
| o | Advertising effectiveness |
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o
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Agency Pitch Pack
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| o | Mood & sentiment |
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o
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Strategic workshops
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o
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Activation workshops
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| Testing |
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o
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Trend presentations
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| o | Ad testing |
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o
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Coaching and Mentoring
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| o | Product testing |
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o
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Facilitation
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| o | Package testing |
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o
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Data Strategy
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| o | Concept testing |
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o
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Data Integration
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